Welcome! I'm Serena
I drive eCommerce success through strategic marketing and merchandising.
I leverage my advertising and graphic design background to lead operations.
I manage campaigns, and optimize online experiences for major brands.
Get in touch
serenadij24@gmail.com Resume LinkedIn
Orange County, CA

Work

Anomaly Productions Freelance Production Assistant | Mar 2023–Jan 2025
Anomaly Productions
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American Outdoor Brands Senior eCommerce Specialist | Jul 2024–Present eCommerce Specialist | Aug 2021 – Jul 2024
American Outdoor Brands case study
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Skills

Proficient in eCommerce platforms, marketing tools, and design software.

Excel Salesforce Commerce Cloud Salesforce Marketing Cloud Salesforce Page Designer Adobe Illustrator Adobe Photoshop Adobe InDesign Figma Hootsuite Platform Advanced Google Analytics Certified Mobile Marketing Foundations Shogun Hive Miro

Education

University of Florida
B.S., Advertising with Graphic Design Concentration
Cum Laude
University Scholars Program

Activities & Interests

Outside of work, I enjoy surfing, trivia, cooking, ceramics, and learning new skills.

SurfingSurfing
TriviaTrivia
BakingBaking
CeramicsCeramics
VibecodedVibecoding: This Portfolio using Claude AI