Senior eCommerce Specialist
American Outdoor Brands
2021–Present
Working on brands that have net sales over $222.3m with a 10.6% YoY increase in FY2025, and are expected to complete FY2026 with over $191m+ in sales. I've created sales campaigns, training directories, hands-on training for new hires, email marketing, and merchandising for sites utilizing A/B tests.
Merchandising recipes by working closely with graphic designers, copywriters, and utilizing SEO when publishing for the brands
PDP merchandising including adding catalog imagery, building bundles, adding compatible accessories, and more
PLP merchandising including adding catalog imagery and managing search refinements
Web design refresh for a more interactive and eye-catching experience
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